Entering the GCC Fashion Market
This guide is specifically designed to help luxury and premium fashion brands navigate the GCC market with confidence, focusing on key strategies for both women’s and men’s fashion, while placing particular emphasis on the women’s business. It provides actionable insights to successfully introduce your brand in this growing and highly competitive market.
The following key objectives are highlighted in this guide:
Identifying Key Market Players: Getting to know the key retailers and distributors shaping the fashion industry in the GCC.
Building Strategic Partnerships: Guidance on how to connect with the right local partners to enhance brand visibility and sales.
Tailoring Collections: Understanding regional tastes and cultural preferences to create collections that resonate with GCC consumers.
Timing Your Entry: Understanding key moments in the GCC fashion calendar to ensure your collections and campaigns align with local celebrations and peak shopping periods for maximum impact.
Developing a Ramadan Capsule: Offering advice on successfully introducing a Ramadan capsule, focusing on the cultural significance of the month, designing modest yet festive collections, and timing the release to align with Ramadan’s peak shopping period for maximum consumer engagement.
About the author
Sahra Sabour
With over 7 years of experience in the fashion industry, I bring extensive expertise as a luxury fashion buyer in renowned multi-brand businesses such as Galeries Lafayette, Saks 5th Avenue Bahrain, and Tryano Abu Dhabi, as well as major luxury houses like Bottega Veneta, Tom Ford, and Ferragamo. Having spent half of my career focusing on the GCC market, I offer a deep understanding of the region’s unique dynamics and consumer behavior.
Entering the GCC Fashion Market
This guide is specifically designed to help luxury and premium fashion brands navigate the GCC market with confidence, focusing on key strategies for both women’s and men’s fashion, while placing particular emphasis on the women’s business. It provides actionable insights to successfully introduce your brand in this growing and highly competitive market.
The following key objectives are highlighted in this guide:
Identifying Key Market Players: Getting to know the key retailers and distributors shaping the fashion industry in the GCC.
Building Strategic Partnerships: Guidance on how to connect with the right local partners to enhance brand visibility and sales.
Tailoring Collections: Understanding regional tastes and cultural preferences to create collections that resonate with GCC consumers.
Timing Your Entry: Understanding key moments in the GCC fashion calendar to ensure your collections and campaigns align with local celebrations and peak shopping periods for maximum impact.
Developing a Ramadan Capsule: Offering advice on successfully introducing a Ramadan capsule, focusing on the cultural significance of the month, designing modest yet festive collections, and timing the release to align with Ramadan’s peak shopping period for maximum consumer engagement.
About the author
Sahra Sabour
With over 7 years of experience in the fashion industry, I bring extensive expertise as a luxury fashion buyer in renowned multi-brand businesses such as Galeries Lafayette, Saks 5th Avenue Bahrain, and Tryano Abu Dhabi, as well as major luxury houses like Bottega Veneta, Tom Ford, and Ferragamo. Having spent half of my career focusing on the GCC market, I offer a deep understanding of the region’s unique dynamics and consumer behavior.